After the second ebook the business really took off. That first sale was the first of many, but it took a few months for her husband to be fully on board with the idea of building a business online.
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The first ebook was the result of a lot of research - how to design an ebook, which platforms could support the ebook, and how could they actually make money off the ebook? When she finally took the leap and used iBooks to design the first one, she had no idea if it would actually sell. She had experience in fitness, so she knew the best idea for her business would be to focus on fitness for mothers. The last thing she wanted to do was place her child with another childcare provider so she could get a workout in at the end of the day.
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Creating Your First Digital ProductĪlexa had first-hand experience being a new mom working full time. That was the sign they needed to go full force into the social media and online business world. By the end of the trial run, the company offered them a year long contract paying enough money to cover all of their monthly expenses at the time.
They had been building a platform for themselves on Instagram sharing at-home workout ideas, and focused more energy on that outlet when Alexa lost her job, never knowing it would one day replace her income entirely.Ī growing supplement company offered Alexa and her husband $75 to share a few posts on their feed. The pair dove head first into the online business world when Alexa was laid off from her job at a tech startup and her husband had just gotten out of the military. Her StoryĪlexa Jean Brown is a wife, mom of two (soon to be three) and business owner alongside her husband Troy. It’s easy to blend in online, but Alexa has MASTERED the craft, and today she is going to teach you Online Products 101. And that’s when the real business magic happened.Īlexa’s following and online shop are both wildly successful - and she let me pick her brain on how to successfully make, sell, and market online products. To spread her innovative workout hacks and plans, she started selling ebooks. With time, she learned the tried and true system of building your best body in the most effective and efficient way. Alexa Brown is a 28-year old mommy of two (with one on the way!) and fitness enthusiast… But as a young mom, she knows how hard it can be to squeeze in a workout each day, let alone get motivated to make it happen. Today’s guest knows the mom-time-warp all too well, so she created a product to serve that need.
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